Owning a business is a wonderful experience and can be extremely rewarding. To guarantee the rewarding part, it is important that you are able to reach customers. Marketing to customers is how business really happens. Though marketing, you will be able to communicate important points to your customers like what you have to offer them. It is also key to display your information in a way that customers can easily digest and understand. But it can be difficult to know what online marketing techniques to use as well as what will work best. Though there are several ways to market your business, online video marketing and email marketing are the two most used. But which is the most effective process? Though both have their advantages one does clearly come out on top.