By definition, B2B marketing is about trade with another company, and B2C marketing deals with private customers. The target of these two types of marketing is therefore very different: limited in number, but specialized in Business to Business, much broader, but less expert in Business to Consumer. In fact, the companies targeted in B2B, already a priori better informed than the individual, do in addition a work of important research with experts for the analysis of their needs and the search for adequate solutions. It is therefore necessary to implement, in B2B, a marketing strategy that provides much more specific and specialized information than in B2C, because the customers are, in general, less aware of the proposed products and solutions. In the latter case, the use of simpler language works better with individuals.